2025 Boating & RV Industry Outlook

2025 Boating & RV Industry Outlook

Navigating Change. Driving Opportunity.

At Z-Tuff Products, we understand that 2025 marks a pivotal year for both the boating and RV industries — a time defined by market recalibration, innovation, and lifestyle evolution.

Boating Industry Overview

The U.S. marine market is experiencing a strategic reset. While new powerboat sales are down approximately 7–9% year-over-year, global demand for recreational boating continues to expand, with the market projected to reach $48 billion in 2025 and sustain a 10% CAGR through 2035.
Consumer interest in sustainable propulsion, advanced materials, and experiential ownership continues to rise — creating long-term demand for high-performance maintenance and protection products that extend vessel life and preserve value.

RV Industry Overview

The RV industry is entering a stabilization phase after pandemic-era peaks. 2025 shipment forecasts range between 320,000–350,000 units, reflecting a measured recovery and renewed focus on premium design, off-grid capability, and sustainability.
RVers are keeping units longer and investing more in aftermarket care — from surface protection to interior detailing — aligning perfectly with Z-Tuff’s core competency in advanced surface-care chemistry.

Strategic Outlook for Z-Tuff

Across both industries, the common denominator is value preservation and performance longevity. As consumers invest more in protecting their lifestyle assets, Z-Tuff Products stands positioned as the trusted brand of choice — delivering professional-grade solutions for cleaning, protection, and long-term surface enhancement.